Sunday, July 15, 2012


In a world of increasing globalization people with very different experiences and backgrounds are bound to interact even more intensely. The nudge approach offers its own ways of smoothing the process and Singapore leads the way.

Read the full post on

Friday, April 6, 2012

Traffic Nudge: Countdown Traffic Lights

Green man walk, Red man STOP! - but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us into jaywalkers.

Read the full blog-post here: Traffic Nudge: Countdown Traffic Lights

Thursday, March 15, 2012

New Op-Ed on Nudging Smokers Away from Tobacco Risks

... read more about it on our new site.

New report on how to nudge businesses toward greener decisions

In a new report a team of theorists thoroughly evaluate different scenarios where heuristics and biases might make an impact on managers ability to choose between different strategies for sustainability as well as suggest different tools to help remedy the process... read on, on our new site.

Friday, March 2, 2012

Thaler and Hansen take up prompted choice for organ donation in Denmark

Prompted choice in US and UK 
Contrary to what is often thought by commentators Thaler and Sunstein argues for prompted choice for registering for organ donation in Nudge: Improving decision on health, wealth and happiness - not presumed consent.

As Thaler and Sunstein reports inprompted choice has already been introduced with success in Illinois, US.
Since then Thaler has been advisor for the UK Behavioral Insight Team (the so-called "Nudge-unit") - a collaboration that led to the introduction on prompted choice in the UK last year.

In a recent OPC in The American Journal of Bioethics titled 'Getting the purpose of mandated choice wrong: Is Increasing Supply of Donated Cadaver Organs really what we want to nudge?' I've defended prompted choice against criticism suggested by Whyte et al. supporting presumed consent (see paper here).

Prompted choice in Denmark?
Against this background it was only a natural next step that we... read the rest here.

Tuesday, February 21, 2012

Nudge, Fun Theory and the role of incentives in libertarian paternalism

Recently Richard Thaler featured with the Op. ed. in the New York Times:  Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective tool to encourage citizens to engage in civic behavior.

As readers of this blog are likely to have noticed we have our qualms and concerns with the validity of the Piano Stairs of Volkswagen Sponsored Fun Theory as well as with the place of Fun Theory within the nudge approach to behavioral change.

On the first node, there is little evidence of (if any at all), and we have little reason to believe that the piano stairs work outside touristic settings. On the second node, the piano stairs introduces incentives and thus breaks with the definition of a nudge.

Still, in our outreach work (lectures, workshops, etc.) we constantly experience how strongly attracted decision and policy makers are to Fun Theory - even when the arguments are put forth and the missing validity is pointed out....